There is no advertising needed for those that have used it, but in Ireland it is not widely available.
Buying a jacket that will last you a lifetime is an important decision
Read these independent article/reviews of the clothing if you need information or convincing that a Soft Shell is for you.

https://www.needlesports.com/Information/Need-Advice/Buffalo-Clothing

https://www.andy-kirkpatrick.com/articles/view/the_best_softshell_in_the_world

Or Visit the Buffalo systems to review the Double-P system
http://www.buffalosystems.co.uk/

Then get in touch if you are interested in trying a different approach than multi-layered clothing and a hard shell.